Get better performance from your Google and Meta budget. Without flying blind.
Mateq analyzes tracking and campaign data, automatically detects where budget is being wasted, suggests concrete optimizations, and makes every change traceable.
See how Mateq worksFor companies and agencies that want to manage Google & Meta Ads with more clarity.
Pause keyword
The keyword "cheap consulting" spent CHF 340 in the last 30 days — without a single conversion. The search queries indicate a different audience than your target customers.
Used by companies and agencies that want to manage performance marketing more transparently.
You invest in Google and Meta. But do you really know what works?
Many companies spend meaningful monthly budgets on ads — yet still make decisions based on reports, gut feeling, or delayed analysis. Three problems appear again and again:
Hidden budget leaks
Campaigns often lose budget in keywords, placements, or audiences that do not generate results. This usually becomes visible only when someone digs deep into the data.
Reports instead of answers
Platforms provide more than enough data. But they rarely give a clear answer to why something happened and what action should be taken next.
Optimization without confidence
Campaign changes are often made without a clear reason, documented history, or a simple way to understand and reverse decisions.
Create. Monitor. Optimize. With full transparency.
Mateq is the performance marketing platform for teams that want to get more out of their Google and Meta budget without getting lost in platform details.
Set up campaigns with guidance
Describe your goal, audience, and offer. Mateq guides you through the setup of Google and Meta campaigns — including campaign logic, assets, and tracking foundation. You approve every campaign before it goes live.
Monitor campaigns automatically
Mateq continuously analyzes performance across relevant dimensions: budget, CPA, ROAS, creatives, audiences, placements, search terms, devices, regions, schedules, and tracking quality.
Apply optimizations with control
Mateq suggests concrete actions: pause keywords, add negative keywords, exclude placements, adjust budgets, or replace creatives. Every recommendation comes with a reason, estimated impact, and clear approval logic.
Concrete recommendations instead of generic reports.
Mateq does not just give you charts you have to interpret yourself. It gives you recommendations you can understand, review, and apply with control.
Pause keyword
The keyword "cheap consulting" spent CHF 340 in the last 30 days — without a single conversion. The search queries indicate a different audience than your target customers.
Better optimizations need better data.
Many optimization tools work with whatever data they receive — even if that data is incomplete or inaccurate. Mateq automatically checks the data foundation too: conversion tracking, GA4 setup, Tag Manager configuration, and relevant user interactions on your website.
Analyze website
Mateq detects relevant user interactions.
Set up conversion events
Clean tracking in GA4 and Google Tag Manager.
Connect accounts
Connect Google Ads and Meta Ads.
Monitor continuously
Performance and tracking quality in one system.
Manage performance marketing more scalably — internally, with an agency, or as a team.
Performance marketing is often either fully outsourced or built internally with significant effort. Mateq creates a third path: transparent campaign management with software, clear recommendations, and controlled execution.
| Traditional campaign management | Do it yourself | Mateq | |
|---|---|---|---|
| Cost | monthly retainer or ongoing management | high internal time investment | predictable software cost |
| Transparency | often dependent on reports and meetings | complete, but time-intensive | always visible and automatically documented |
| Optimization | dependent on processes and availability | dependent on internal expertise | continuous analysis with concrete recommendations |
| Control | operational decisions often sit externally | you decide everything yourself | you review and approve changes |
| Scaling | more accounts mean more manual work | hard to scale | scales with accounts, budgets, and workflows |
Cost
Transparency
Optimization
Control
Scaling
What customers say about Mateq.
With Mateq, we implement Google tracking and campaign setups for our clients much faster and more reliably. GA4 and Tag Manager are structured cleanly — giving us more time for strategy and consulting.
Nicole Hossmann
Owner, FlowOn Agency
Mateq makes our online marketing more transparent. Goals are understood, campaigns are set up cleanly, and communication is always easy to follow.
Nicole Obeyaa
Owner, woerkers.ch
Frequently asked questions
Answers to the most common questions about Mateq, Google and Meta campaigns, tracking, and pricing.
What is Mateq?
Who is Mateq for?
Which platforms does Mateq support?
Does Mateq set up GA4 and GTM automatically?
Can Mateq track website events without developers?
Is Mateq suitable for Swiss SMEs?
How is Mateq different from an agency?
What does Mateq cost?
See where your ad budget really works.
In a free demo, we show you with a real example how Mateq analyzes Google and Meta campaigns, detects budget leaks, and suggests concrete optimizations. No obligation. No long sales pitch.