We are building Mateq to make performance marketing easier to control.
Google and Meta Ads are powerful. But only when tracking, data, analysis, and optimization work together. Mateq helps companies and agencies understand campaigns more clearly, improve them more intentionally, and make every change traceable.
More budget is rarely the first answer. Better control often is.
From clean tracking to clear optimization.
Mateq connects the key layers of modern campaign control in one workflow:
Clean data foundation
Mateq analyzes websites, detects relevant user interactions, and supports conversion tracking setup in GA4 and Google Tag Manager.
Automated campaign analysis
Mateq monitors Google and Meta campaigns across relevant dimensions such as budget, CPA, ROAS, creatives, audiences, placements, search terms, devices, regions, schedules, and tracking quality.
Controlled optimization
Mateq suggests concrete actions, explains the reasoning, and makes changes traceable. Teams stay in control and approve optimizations intentionally.
Born from practical experience.
Working with performance marketing, I kept seeing the same pattern: teams had data, tools, and platforms — but often lacked clarity. Tracking was technically demanding. Campaigns were analyzed, but recommendations came late. Changes were implemented, but not always documented clearly. And between GA4, Google Tag Manager, Google Ads, Meta Ads, and reporting, too much time was lost before data turned into real decisions. I built Mateq because I believe this knowledge should not live only in the heads of a few specialists. Good campaign control should be more accessible, transparent, and scalable. Mateq is the tool I wish I had in many past projects: a system that brings clean tracking, campaign analysis, and concrete optimization recommendations together — without blind automation and without unnecessary complexity.
Developed in Winterthur. Built for clarity, precision, and trust.
Mateq is developed in Winterthur, Switzerland. That shapes how we build: with a focus on precision, traceability, and reliability. Performance marketing is complex enough. That is why we care about clean data structures, understandable recommendations, transparent workflows, and responsible handling of tracking and campaign data.
Traceable decisions
Every recommendation should be explainable: why it is suggested, what impact it could have, and how safe the action is.
Clean data structures
Tracking, events, and campaign data need to be structured clearly so teams can work with them long-term.
Responsible data handling
We develop Mateq with privacy, clean data flows, and the requirements of companies and agencies in Switzerland and Europe in mind.
What we believe in.
Transparency before automation
Mateq should not make blind decisions in the background. The system highlights issues, explains recommendations, and lets teams approve what gets implemented.
Tracking as the foundation
Good optimization starts with good data. That is why we do not treat tracking as a technical side task, but as the foundation for better campaign decisions.
Software with human control
Automation is powerful where it reduces manual work. Control remains essential where decisions affect budget, strategy, and customer relationships.
For companies and agencies
Mateq is not built against agencies. It is built for teams that want to manage Google and Meta Ads more efficiently, transparently, and scalably.
Where we are going.
Mateq is evolving from an automated tracking and setup tool into a platform for performance marketing control. Our goal is a system that supports teams across the entire campaign process: from website and tracking setup to campaign creation, ongoing analysis, and controlled execution of concrete optimizations. The direction is clear: less manual analysis, less flying blind, more traceable decisions.
Get to know Mateq.
In a free demo, we show how Mateq connects tracking, campaign analysis, and optimization in one workflow — and how companies and agencies can manage Google and Meta campaigns more clearly.